EBONIXSIMS PARTNERSHIP
/ FOOTLOCKER
A proactive partnership idea we created to grow Footlocker's Instagram following, tapping into the crossover between sneaker culture and gaming.
We partnered with Ebonix, a Twitch streamer and Sims modder known for creating diverse in-game representation, to take over Footlocker’s socials. We created Instagram story giveaways, engaging photoshoots and a charity Twitch stream where Ebonix 3D-modelled custom Nike Air Force Ones, connecting Footlocker's audience in an authentic way that bridged fashion and gaming.
