We didn't want to make another typical D&I campaign, showing images of people and celebrating them just for the way they look. Instead, we needed to hear from the people living the everyday at Vodafone.
We created an animation, keeping the focus on the voices and the words they’re saying – words that then made up the script. Connecting the viewers to each individual's story and their lived experience so that anyone can feel like they can belong at Vodafone.