SOCIAL PITCH
/ KIPLING
When pitching for Kipling, we envisioned a bold idea to place their bags at the heart of social movements. The concept was simple yet powerful: imagine every bag at a protest carried the Kipling name – a symbol of values, unity, and strong beliefs. When you saw someone with a Kipling bag, you’d know what they stood for. We challenged Kipling to go beyond accessories and embrace a stance on the issues their audience cares about.
