ARGOS HOME REFRESH

/ ARGOS

We were tasked to create a paid social campaign to promote the home and lifestyle products sold on Argos. As well as laddering up to the proposition 'There's More to Argos', a key goal for the brand was to make both Argos and its products feel desirable.

Through striking photography and video concepts, as well as clever product nominations shown in aspirational, real spaces, we proved that Argos sold beautiful and stylish pieces that rivals any competitor.

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Argos_AdshelLive_D6_Bedding_Artwork
Argos_AdshelLive_D6_Lamp_Travertine_Artwork
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Bedding stills concept 1_v2
Bedding stills concept 2_v2
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Room set – Wide – Day to Night
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Credits
Agency: Sainsbury's Zest
Executive Creative Director: Melissa Cain
Creative Director: Marty Edwards
Creatives: Munraj Singh Chawla, Isabella Campbell-Pepe
Copywriter: Pauline Suwanban
Strategy: Nat Johnson
Producer: Bethan Wright
DOP: Wayne Lennon
Editors: Anthony Oteng, Shaun Cardy

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